http .www.zpub.com/sf/history/ wilk. gif
Two men helped revolutionize journalism , Joseph Pulitzer and William Randolph Hearst. Both of men had a bitter rivalry and help brand of sensationalism known as yellow journalism. Yellow journalism began seeking information to attract they audience such as Cuban rebels to overthrow the spanish colonials. The yellow Journalism use this to attract people and to help created sales.
Joseph Politzer is well known as a pioneer in new journalism. He was born in Hungary in 1847. As a teenage he discover a gift for writing and began writing for the German language newspaper.He began target new that most people in community find interesting . He also expanded news through variety area of interest such as sport and introducing women page.
William Randolph Hearst was born in California in 1863. He was different from his counterpart because he was indifferent student who drank too much and spent more time playing around and less time devoted to his education. Fortunately his father was involved with the news paper. So journalistic is in his DNA.
I decided to choose this chapter because I wanted to learn about our great leaders in journalistic and how they effort our day to day news . http//en.wikipedia.org/wiki/ Joseph Pulitzer, http /www. spartacus school net.co.uk/Jpulitzer.htm , Http // en. wikipedia .org/wiki/ William R. Hearst.
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